Tag Archives: national branding

KAAGMAN GOES LARGE

text and image roberto voorbij Where graffiti was once considered as the enemy of public transport, whereby graffiti was equivalent to pollution and the public transport to service and order, are the roles now reversed. It is currently the metro … Continue reading

Posted in art, marketing | Tagged , , , , , , , , , | Leave a comment

Civic Integration Exam PRT12

image r.v.

Posted in sociology | Tagged , , , , , , , , , | Leave a comment

Multinationalism 2

Posted in marketing | Tagged , , , , , , | Leave a comment

The Unox commercial with Evert van Benthem in relation to the potato eaters

text roberto voorbij Unox, mostly known for its Unox sausage, constantly tries to profile itself as an authentic Dutch brand. It even strives for being the most Dutch brand thinkable. Unox tries to achieve this through non stop associating itself … Continue reading

Posted in marketing | Tagged , , , , , , , , , | Leave a comment

Civic Integration Exam PRT9

image r.v.

Posted in sociology | Tagged , , , , , , | Leave a comment

BRANDING EUROPE

text and image r.v. When we take a look at the renewed visual imagery of the 27 individual countries that currently make up the EU what stands out in particular are the numerous similarities. The various restyled national logos are … Continue reading

Posted in marketing | Tagged , , , , , | 2 Comments

Multinationalism

text r.v. The classic national identity disappears in the process of globalization. Under the influence of expanding multinationals identical cities arise all around the world. However at the same time these multinationals offer themselves a substitute for national symbols. Slogan, … Continue reading

Posted in marketing, sociology | Tagged , , , | Leave a comment

AMSTERDAM BLOOD III

image r.v. Amsterdam counted 176 different nationalities in 2009, what makes it the city with the most nationalities in the world. The Netherlands as as whole counted 190 nationalities at the start of 2008.

Posted in sociology | Tagged , , , , , , , , | Leave a comment