text and image roberto voorbij
Filling the void between the high-brow gallery and the commercial shop, between art and design, between hipster and connoisseur. Since November 4th the artists district De Pijp is home to a new art initiative where the Caldenborghs in the making and the Mondrians of tomorrow can go. On Ferdinand Bolstraat 145 resides VOID. Two stylishly designed floors of qualitative but affordable art. Art to start with, for the art collector and the artist for whom the renowned gallery might be a little too ambitious. A monthly changing exhibit of artists still at the beginning of their careers. Among others by means of their own crowd funding system are new ways of financing explored. This way you can invest in an artist as a Believer where in return you receive a share of the profits. Or as a business adopt an artist and your premises will be filled with his or her work. VOID explores the area outside the classic way of exhibiting. It’s more like a total experience where on the one hand is place for workshops, lectures, meetings between collector and creator and on the other for their own design productions. The opening exhibition of this platform / concept / brand is absolutely great with stunning photographs by Menno Kok as a perfect intro, an original twist to the trend of fiber art in the form of ‘thread artist’ Leoniek Bontje, a refreshing exploration of the space between illustration and fashion photography by Alljan Moehamad and more. The next seven months the exhibition schedule is already filled with more talent. So keep following this!
VOID. In the back Kasper de Groot, one of the founders.