text and image roberto voorbij

After Ghost, Ad and MythBusters there are now GumBusters! Spotted at the entrance of gated community in progress, Dutch airport Schiphol. It’s always a bit ambiguous chewing gum patterns on pavements. Meant as freshener of breath do these food simulacra leave a trace of sticky disruption. However, it’s just how you look at the spat out gum, perhaps more as random design? Remarkable is also the happy uniform that this gum police is wearing. For that matter the GumCart and GumBusters corporate clothing correspond one on one to the ongoing transformation of the Netherlands into a Brave New World. A friendly exterior that hides the ever-increasing restriction of freedom. An extensive regulation of the public space, the “public” amusement park that denies access when you’re not happily participating, when you decide to no longer take the comedy serious…

GumBusters, Amsterdam Airport Schiphol.

GumBusters, Amsterdam Airport Schiphol.

GumBusters, Amsterdam Airport Schiphol.

About The Bleeding Tomato

The Bleeding Tomato is the online sketch book of Roberto Voorbij - Visual / 3D Artist. A place for his spin-offs, new ideas, personal frustrations and fascinations. Blogging about art, sociology, technique, marketing and more…
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3 Responses to GUMBUSTERS

  1. sweetopiagirl says:

    Reblogged this on Inspiredweightloss.

  2. Conor Bofin says:

    I don’t know how you can associate cleaning spat out chewing gum with the removal of liberties. Perhaps the gum spitters could look to their responsibilities before looking at their rights to spit gum all over the place. Then there would be no need for the ‘Gum Police’. Or, perhaps I have it wrong?

    • Thank you for responding Conor!

      The public space in Amsterdam becomes more and more an over-sterile environment. An over-regulated place where there is room for commerciality but not for street art. Which one is the pollution?

      Best, Roberto

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