This week I had the pleasure of interviewing the Dutch sociologist Olav Velthuis extensively on his book ‘Talking Prices’. A socio-economic study on the deeper meanings of prices on the art market. Just like you can analyze a work of art for an underlying concept, you could as well interpret the price of an artwork for its symbolic meaning. That is what Velthuis found out when he, in preparation for his PhD thesis at the Erasmus University, interviewed gallery owners in both Amsterdam and New York. The thesis has meanwhile been published as a book, is already in its fourth edition and Velthuis is when I talk to him working on a new research project, for which he and a small team of researchers focuses on the art markets of the BRIC countries. Time for an interview.
Scott Blake – Barcode painting.
Interview commissioned by POPULIST – Russian magazine devoted to art and analysis of daily life.