Tag Archives: multinational

RESISTANCE IS FERTILE / RESISTANCE IS FUTILE

text and image roberto voorbij A standard formula in physics is R = P / I ². Or resistance equals power divided by (current times current). That this scientific formula can also be interpreted in a more moralistic way was … Continue reading

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Security = Design

text and image roberto voorbij The constant traffic diversions in Amsterdam have its advantages, otherwise I may have never passed this beautiful security / design installation at the Dutch bank ING. Although the convex mirrors certainly speak to the imagination, … Continue reading

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ART NOT OIL

image roberto voorbij Amulet / word square ‘STOP THIS OILY PSYK’ for preventing oil spills. Contribution to the ART NOT OIL campaign. Included in the ART NOT OIL 2010 online gallery (old site) ART NOT OIL (new site). ART NOT … Continue reading

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LIVE FAST DIE YOUNG

image roberto voorbij Roberto Voorbij – LIVE FAST DIE YOUNG (2012). Roberto Voorbij – LIVE FAST DIE YOUNG (2012). Mickey D’s – Leidsestraat, Amsterdam.

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Customer = King

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STOP THIS OILY PSYK

image r.v.

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Multinationalism 2

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The Unox commercial with Evert van Benthem in relation to the potato eaters

text roberto voorbij Unox, mostly known for its Unox sausage, constantly tries to profile itself as an authentic Dutch brand. It even strives for being the most Dutch brand thinkable. Unox tries to achieve this through non stop associating itself … Continue reading

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Multinationalism

text r.v. The classic national identity disappears in the process of globalization. Under the influence of expanding multinationals identical cities arise all around the world. However at the same time these multinationals offer themselves a substitute for national symbols. Slogan, … Continue reading

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